If your business’ revenue has plateaued and nothing you do internally is moving the needle, it might be time to consider hiring a fractional CMO.
Maybe you’re struggling to attract the right audience.
Maybe you’re having trouble getting exposure for your brand.
Or maybe you’re working with a small marketing team with limited exposure or experience.
You know that you need a CMO to energize your marketing efforts, but the fact remains–most small or mid-sized businesses can’t justify the cost of hiring an in-house CMO.
That’s where a fractional CMO comes in. Fractional CMOs serve as your company’s Chief Marketing Officer on a flexible or consultancy basis. It can be a cost-effective solution that fits within your financial capabilities while providing a strategic perspective sorely needed to get the most out of your marketing team.
From steering marketing strategies to providing insights and mentorship, you can rest easier knowing that your marketing efforts are being spearheaded by an experienced executive with years of exposure across different digital marketing disciplines and industries.
Having a fractional CMO can fulfill the strategic needs of a company without the full-time salary and benefits package.
An effective fractional CMO mentors and guides your internal marketing team, helping them develop their skills, optimize their performance, and achieve their full potential.
As external consultants, fractional CMOs have a more objective view and can bring fresh new ideas and insights to drive innovation.
Small to mid-sized businesses often need more support in specialized marketing knowledge to scale to the next level. A fractional CMO can fill in these gaps with their wealth of knowledge in the industry.
More often than not, a fractional CMO already has connections and extensive experience in the marketing world that could significantly boost your marketing efforts.
Define your brand identity, voice, and positioning in the market, ensuring consistency and relevance across all marketing touchpoints.
We work closely with your leadership team to understand the ins-and-outs of your business and offer, including target audience, business goals, and competitive landscape. Before being onboarded, we’ll conduct in-depth market research and analysis to identify emerging trends, assess competitive threats, and uncover new opportunities for growth and innovation.
Your marketing stack includes your offer, tech, talent, processes, and knowledge. Our fractional CMOs factor in every component of your stack and prioritize which areas need the most attention. We’ll run a recurring marketing stack audit to ensure your team’s time and energy are always going to the highest-impact areas of your business.
Data is important–especially when you’re looking to become more hands-off with your marketing team. We leverage data analytics and KPI tracking to measure the effectiveness of your marketing initiatives, identify areas for improvement, and optimize your existing strategies for better results.
It doesn’t matter how many leads we get if we can’t convert. In this stage, we’ll focus on addressing your sales pipeline, lead generation, and customer retention as well as establishing achievable goals. These goals are reviewed often to make sure they still align with your business needs.
We’ll continuously implement and eliminate processes to achieve greater efficiencies across your organization. At this point, your marketing team should start running like a well-oiled machine fueled by a clear sense of purpose and innovative ideas. We’ll also continuously support employees to make sure they’re performing at their highest capabilities.
We use a data-forward approach to inform our decision-making process. Data is also highly instrumental in unlocking business value and insights to better steer marketing efforts towards your business goals.
We work closely with your leadership and marketing team to develop comprehensive marketing strategies aligned with your business goals, target audience, and competitive landscape.
We bring a strategic viewpoint culminating from years of experience in various industries, giving you a unique perspective to steer and invigorate your company’s marketing efforts.
Whether you need strategic planning, campaign management, or marketing leadership, a fractional CMO can adjust our services to align with your business’s evolving needs.
As an agency, we’re no stranger to collaboration. We’ve been helping companies improve their marketing programs, results, and the way the marketing team runs for over 10 years.
Ready to drive your business forward with a fractional CMO?
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