Inside My Facebook Ad Campaign Results

I ran some Facebook Ads last week, as part of the promotion for my course…I thought you might be interested in the results. The targeting? It wasn’t cold traffic, and it wasn’t burning hot either. I was targeting anyone who had been to any page of my website in the past six months (not just […]

Licked to death by a litter-box-trained bunny rabbit

I got a pet bunny a few weeks ago. Something my wife saw in a Facebook “for sale” group and wanted (I didn’t object…the thing is friggin cool). He’s litter box trained so he’s free to roam around our living room! Sometimes he sits next to me on the couch, and he’ll just start licking. […]

Cutting In Front Of Kids At The Amusement Park

A couple weeks ago I went to Valleyfair with my wife and kids. Valleyfair is a big amusement park near Minneapolis – kind of like a Six Flags or something. It has giant roller coasters like “Wild Thing” “Renegade” “High Roller” and “Corkscrew.” Valleyfair also has these things called Fast Lane passes. For an extra […]

Starting a Facebook Group (bonus training)

You’re familiar with my AdWords Marketing Strategy group on Facebook. You probably don’t know that I also run a smaller FB group for business owners in my area. I live in a small city, so the group only has about 200 members. But because of this local business owner group, I’ve… -Landed a couple AdWords […]

AdWords For Local Businesses Review

A few hours ago, Neil (one of my AdWords For Local Businesses students) posted some very kind words about my course. Like, OMG, thanks Neil! This kind of thing is very good for my ego, indeed. Hopefully it also helps answer any questions you have about the quality of the training… Well gosh golly gee, […]

2,604 Negative Keywords

Are you tired of hearing about the eclipse yet? If you don’t live in the United States (or if you do, but you live somewhere under a rock) let me fill you in. There’s a damn solar eclipse happening today… There will be traffic jams, birds will stop chirping, everyone will be wearing dorky viewing […]

AdWords Negative Keyword Match Types

Google is masterful at getting advertisers to part with their money. They’re better at milking people dry than Disney World and Vegas combined. Luckily, if you know how the game is rigged, you can stack the odds in your favor and win. (Stick with me, my good friend, and I’ll make sure you know the […]

AdWords Keyword Match Types

Google offers up some different keyword-matching options to help us commonfolk target exactly the types of searches/customers we want. …or DO they? Yes, they give us the options – exact match, phrase match, and broad match. But over the years (especially in the last year) the function of these options has eroded, and we’ve been […]

Your Competitors And Their Ugly Faces

When I’m setting up a campaign for a new client, I often get a request that sounds something like this: “And make sure I show up when people are searching for [insert arch-nemesis competitor name here]. I want to target my ads at those people.” I get why this is appealing. It sounds like a […]

AdWords Software: Ad Copy Generator

Can a computer write a better AdWords ad than you? Some futurists think we’re entering an age where the best copywriters in the world will be replaced by artificial intelligence. I’m highly skeptical of this claim. I think quality persuasive writing requires a depth of human experience and an understanding of the human psyche that […]