The Most Costly Thing You Can Do In AdWords

What’s the most expensive money-wasting thing you can do in AdWords? Guess. Seriously, guess. No really, I mean, the most costly thing you can do in AdWords is: GUESS. After working a corporate job for 20 years, Ethan decided it was finally time to pursue his dream. He ditched the desk job and opened a […]

How to Land Your First Client

Getting new clients doesn’t need to be hard. Most people overcomplicate things by thinking they need funnels, auto-responders, blogs, testimonials, case studies, LinkedIn profiles, chat bots, etc. Or they think they need to cold call or spend a bunch of money on ads. Listen, your first few clients aren’t gonna give a hoot about what […]

I like Dean.

Dean is a student in my AdWords For Local Businesses course. I like Dean. When he came to me, he was already running a successful marketing agency. But he’s not the type who gets too comfortable…he’s always trying to cram more knowledge into his head and try new things so he can serve his clients better.Dean […]

Be an outlaw…

Yesterday I shared one simple method for creating a retargeting campaign that gets people begging to buy from you. If you haven’t been following me, you can find it on my Facebook page or my YouTube channel. Click this link and you’ll see how I’ve set up my own retargeting campaign for my AdWords For […]

AdWords Retargeting For Fun & Profit

“Gimme a break, gimme a break, break me off a piece of that _________ bar.” “The best part of waking up is _______ in your cup.” “Every kiss begins with _______.” “There are some things money can’t buy. For everything else there’s __________.” Why do we know how to fill in these blanks? The answer […]

Location, Location, Location

Location, location, location. This may very well be the first piece of business wisdom any of us ever heard. Probably in second grade or something. Back then it meant setting up your lemonade stand on the busiest street your parents would let you stand on. Location mattered then, and it matters now. The most valuable […]

Salesmen and Tire Kickers

Salesmen get a bad rap. For some common folk, the mere mention of the word “salesman” conjures up an image of slick used car salesman (in a hideous suit) who would sell a lemon to his grandma to make a quick buck. Guess what, business owner…you ARE a salesman (or saleswoman, depending on your X […]

Google AdWords 2017 Keynote Recap

Key Takeaways For AdWords Advertisers In-Market Audiences Will Be Available In Search Campaigns Recently, Google introduced demographic (age & gender) targeting to search campaigns, and this has been a very useful feature to many advertisers. At the keynote, Google announced they will be introducing in-market targeting to search campaigns. In-market audiences are defined by Google […]

“Essential AdWords” Now Available on Amazon

Hi, I’m Kyle Sulerud, the founder of AdLeg. My first experience with AdWords, years ago, was advertising my own small business. After months of running the same ad with minimal results, I decided to beef up my campaign and see how much business AdWords could really produce. I increased my budget and added all the […]