“Optimize” is a word that gets thrown around a lot when people are talking about AdWords. I’m probably guilty of throwing it around, myself.
Let’s clarify what it really means.
The main definition that comes up when I Google it is “make the best or most effective use of (a situation, opportunity, or resource).”
I think this definition is confusing when it comes to AdWords, because it implies that is somehow a “best” way to set up your campaign. Like you can somehow “optimize” your campaign and it will magically be the most effective campaign possible and you’ll be done. There will be a conclusion.
This is a far cry from how AdWords actually works. You can have a great campaign going…and then one new competitor comes in and starts to outbid you and suddenly things aren’t so great anymore.
Let’s look at another, more realistic definition. It comes from computing, and it’s probably where the AdWords lingo came from:
“Rearrange or rewrite (data, software, etc.) to improve efficiency of retrieval or processing.”
Ok, this makes a lot more sense, doesn’t it? We’re not arriving at some kind of imaginary best solution. Instead, we’re improving the efficiency of something. We’re rearranging and rewriting our AdWords campaigns to improve the efficiency of generating conversions.
My Elite Conversion Optimization training will show you how to do exactly that. It will show you how to constantly improve your account…how to look at every piece of data and every setting available to you, and how to get more conversions while spending less on traffic from non-buyers.