The Truth About Quality Score (Google Ads)

What is Quality Score? Let’s start by looking at Google’s definition: So…quality score is an after-the-fact estimate. It doesn’t determine anything. All it tells you is whether or not Google thought your ads and landing pages lead to a positive user experience. There are a couple other metrics I prefer to look at when determining […]

Why Conversions are Meaningless

I’ve talked extensively about conversions, and how to get more of them. So why is the subject of this post “Why conversions are meaningless”? Let me explain. In AdWords, a conversion is nothing more than a piece of data that tells you whether a user did something. If you’re tracking phone calls, for example, you […]

The Locksmith Story

There’s a story I really like. It’s about two different locksmiths (in two alternate universes). The story starts with a family who is locked out of their home in the freezing cold. A locksmith shows up to help them get into their house. The locksmith struggles for over an hour to get the house unlocked…he […]

Google Search Partners & How They Affect Your AdWords Campaigns

There’s a little checkbox in your AdWords campaign settings that has the potential to make or break your campaigns. Right next to where you select the Google Search Network for your network selection, there is an option for “Include search partners” that is selected by default. Take a second to think about this option and […]