It’s incredible, how the human mind works and all.
Even when people are thinking about the same friggin thing, they’re all thinking about it in different ways.
To illustrate this, let’s turn to my ole pal, Google.
When people are thinking about something as simple as hiring a roofing company, their different brains will spew out countless variations of this and type them into Google:
chicago roofing company
chicago roofing companies
roofing company chicago
roofing company chicago il
roofing companies in chicago
roofers in chicago il
roofers near me
All this, just to represent the same thought, essentially.
With each variation, people are gonna respond differently to whatever they find on the other end of the Google wormhole. Someone searching “roofing company” will be more responsive to an ad that says “roofing company” (compared to an ad that says “roofer”).
So you gotta give people what they want, and help them steer clear of everything else.
Each variation is also gonna give you different results, because people are coming to you with different frames of mind. You want to be able to control these results whenever possible, so including all the possible keyword variations in your AdWords campaigns will give you a huge advantage.
In this video I give a quick demo of my Keyword Burst software (a free bonus inside my AdWords For Local Businesses course).
With the click of a button, the stars align and the complexity of the human mind is revealed. Watch this video to see how it works.
Enrollment in AdWords For Local Businesses closes tomorrow. If you miss the deadline, the universe will be thrown out of whack and the stars will fall to the earth. Enroll here.