Location, location, location.
This may very well be the first piece of business wisdom any of us ever heard. Probably in second grade or something.
Back then it meant setting up your lemonade stand on the busiest street your parents would let you stand on.
Location mattered then, and it matters now.
The most valuable location in a shopping mall is the large anchor store – the one you need to walk through to get to all the other stores.
I don’t really know how malls charge for these anchor spaces. I assume they have the highest rent because of the location and size of the stores. I also assume they pay less per square foot than the stores on the inside.
[This brings me to my very clever analogy.]
Google’s search results page is a lot like a mall.
The anchor stores (the ads on the top of the page) cost the most. People need to scroll through these to get to all the other links.
It’s valuable real estate because people are there to buy.
And if you play your cards right, you can actually pay less per square foot than the other guys advertising on the page…even if you have the top ad.
Check out the slide 11 minutes into this video. On mobile, you can sometimes take up 100% of someone’s screen with your ad and it won’t cost you a bazillion dollars in rent (take that, Macy’s).
This is just one example of how you can create ads that dominate the top of Google’s search results.
To get the full scoop, watch this video…
P.S. – If you’re not in my FB group, you’re missing out on free rent in the best location online to learn about AdWords. Join here: http://bit.ly/2o12rqF