AdLeg

Can a computer write a better AdWords ad than you? Some futurists think we’re entering an age where the best copywriters in the world will be replaced by artificial intelligence. I’m highly skeptical of this claim. I think quality persuasive writing requires a depth of human experience and an understanding of the human psyche that […]

Google just announced a ton of significant changes we can expect to see in AdWords in the coming months. Some of these changes are ones we’ve been waiting for (and begging for) for a long time. Others have come as a very nice surprises. In this post, I’ll talk about the ones I’m most excited […]

Paste your text or list of words into this word counter tool. A new page will open with the results. This word frequency counter counts the number of times each unique word appears in your text. Put your text here:

A common question that comes up for new AdWords advertisers is: What should my AdWords budget be? While this is an important question, it’s also one that doesn’t have a straightforward answer. If AdWords is profitable for you, then your budget should be AS MUCH AS POSSIBLE. If AdWords is not profitable for you, then […]

AdWords has a tool built in called Ad Preview and Diagnosis. This tool allows you to preview your ads and determine whether your ads are currently being displayed in a specific area for specific keywords. It is recommended you use this tool rather than performing an actual search on Google.com. Searching on Google.com will add […]

AdWords text ads allow a two 30-character headlines and one 80-character description lines. You also get to add two 15-character URL path fields (this doesn’t have to be the actual landing page URL, but the domain has to be the same). Use this tool to help you write ads that are the correct length, without […]

Use this statistical significance calculator to determine which of your ads perform better in your A/B split tests. This was built to be used with conversion data from AdWords ads, but you can obviously use it for any other type of split test you are running. This calculator will tell you if there is enough […]