Warning: Blatant sales pitch within…enter if you Dare

If you’re on the fence about AdWords For Local Businesses, here are just a few things you’ll find within the course to help you decide: -How understanding the “Keyword Broadness Spectrum” will help you fine-tune your traffic (and the pros and cons of every point along the spectrum). -Bonus software to generate hundreds of keyword […]

SKAGs (Single Keyword Ad Groups)

Someone on Facebook recently asked me: “Do you recommend SKAGs for local AdWords?” It’s hard to answer this because everyone seems to have a different definition of what a SKAG actually is. (“Single Keyword Ad Group” in case you’re not familiar with the terminology.) Should you put every single keyword in a separate ad group? […]

AdWords Competitor Keywords

I searched “ghost bed” on Google recently while I was shopping around for a mattress. During my research, I learned that a lot of mattress companies have some very smart folks behind their marketing. GhostBed, Purple Mattress, Tuft & Needle, Casper, Leesa…all have some great marketing behind their products (probably why they’re dominating the online […]

Find The Right AdWords Keywords

When people request to join my AdWords Marketing Strategy group on Facebook, I have the opportunity to ask them a few questions. So I take advantage of this, and one of the questions I normally ask is about the biggest challenge or question they have when it comes to AdWords. The most frequent responses have […]

AdWords Keyword Strategy

I’m probably getting this quote wrong, and I can’t remember where I heard it. If you know the actual source of what I’m about to say, PLEASE let me know. The details aren’t as important as the concept, but I always like to have my facts straight. Anyway, I think the quote is attributed to […]

2,604 Negative Keywords

Are you tired of hearing about the eclipse yet? If you don’t live in the United States (or if you do, but you live somewhere under a rock) let me fill you in. There’s a damn solar eclipse happening today… There will be traffic jams, birds will stop chirping, everyone will be wearing dorky viewing […]

AdWords Negative Keyword Match Types

Google is masterful at getting advertisers to part with their money. They’re better at milking people dry than Disney World and Vegas combined. Luckily, if you know how the game is rigged, you can stack the odds in your favor and win. (Stick with me, my good friend, and I’ll make sure you know the […]

AdWords Keyword Match Types

Google offers up some different keyword-matching options to help us commonfolk target exactly the types of searches/customers we want. …or DO they? Yes, they give us the options – exact match, phrase match, and broad match. But over the years (especially in the last year) the function of these options has eroded, and we’ve been […]

The Unbelievable Complexity of the Human Mind

It’s incredible, how the human mind works and all. Even when people are thinking about the same friggin thing, they’re all thinking about it in different ways. To illustrate this, let’s turn to my ole pal, Google. When people are thinking about something as simple as hiring a roofing company, their different brains will spew […]