AdWords Negative Keyword Match Types

Google is masterful at getting advertisers to part with their money. They’re better at milking people dry than Disney World and Vegas combined. Luckily, if you know how the game is rigged, you can stack the odds in your favor and win. (Stick with me, my good friend, and I’ll make sure you know the […]

AdWords Keyword Match Types

Google offers up some different keyword-matching options to help us commonfolk target exactly the types of searches/customers we want. …or DO they? Yes, they give us the options – exact match, phrase match, and broad match. But over the years (especially in the last year) the function of these options has eroded, and we’ve been […]

The Unbelievable Complexity of the Human Mind

It’s incredible, how the human mind works and all. Even when people are thinking about the same friggin thing, they’re all thinking about it in different ways. To illustrate this, let’s turn to my ole pal, Google. When people are thinking about something as simple as hiring a roofing company, their different brains will spew […]

The Myth of Long-Tail Keywords in AdWords

Because of how broad match keywords work within AdWords, inexpensive long-tail keywords don’t really exist. You could have a keyword like “customizable hosted voip chicago il” but there are a couple reasons why this wouldn’t do you much good. 1. Many advertisers are still going to be bidding on “hosted voip” which will trigger ads […]