Google Search Partners & How They Affect Your AdWords Campaigns

There’s a little checkbox in your AdWords campaign settings that has the potential to make or break your campaigns. Right next to where you select the Google Search Network for your network selection, there is an option for “Include search partners” that is selected by default. Take a second to think about this option and […]

AdWords Strategies For eCommerce Websites

Here is my list of the top five things eCommerce advertisers should be aware of when using AdWords. When executed properly, these strategies will produce significant differences in the performance of your AdWords campaigns. Search Partners Network In the campaign settings, you should be aware of a little box that says “Include search partners” (next […]