Pre-Internet Headlines from John Caples

Believe it or not, headlines have been around in advertising since before pay-per-click ads – even since before the internet was a thing. Yes, there was a time when a headline wasn’t something you clicked on. It’s crazy, I know. In a fantastic book by John Caples titled “How to Make Your Advertising Make Money” […]

Good and Bad AdWords Ads

Bill, a member of my AdWords Marketing Strategy group, was taken aback by my Essential AdWords Crash Course training (specifically, the section about ads)… “On the vid, Kyle is straight talking – with clear do this , don’t do that, rather than the hedging that is so common online. Clearly, he has spent his time […]

Become a Better Marketer

You can digest some of my most valuable insights and strategies right now…for only $37. In my Essential AdWords Crash Course you’ll get new insights and strategies that will make you a better marketer and a better business owner… Like the most common ways businesses mess up and let leads slip through their fingers, and […]

AdWords Campaign Review Video

Here’s the deal… I want to help you this year, one way or another. You have goals, I have goals (we all scream for goals, goals). Do you want some free help? No strings attached…I’ll make a quick 5-10 minute video pointing out one or two things I see inside your AdWords campaign that can […]

“AdWords For Local Businesses” Questions

Yesterday I said there have been zero refund requests for my AdWords For Local Businesses course. That’s not 100% true…so let me come clean and explain…there has been one person who requested a refund. But I’m not going to count it, and here’s why: This person reached out to me shortly after ordering and said […]

“Learn AdWords in Under an Hour” …SMDH

I just saw an ad for some training that said “Learn AdWords in Under an Hour” and it left me puzzled. What do they MEAN? Learn how to spell AdWords in under an hour? Learn how to log into AdWords in under an hour? Learn how to blow through your entire budget in under an hour? You certainly can’t “learn AdWords” […]