AdWords Negative Keyword Match Types

Google is masterful at getting advertisers to part with their money. They’re better at milking people dry than Disney World and Vegas combined. Luckily, if you know how the game is rigged, you can stack the odds in your favor and win. (Stick with me, my good friend, and I’ll make sure you know the […]

AdWords Keyword Match Types

Google offers up some different keyword-matching options to help us commonfolk target exactly the types of searches/customers we want. …or DO they? Yes, they give us the options – exact match, phrase match, and broad match. But over the years (especially in the last year) the function of these options has eroded, and we’ve been […]

AdWords Software: Ad Copy Generator

Can a computer write a better AdWords ad than you? Some futurists think we’re entering an age where the best copywriters in the world will be replaced by artificial intelligence. I’m highly skeptical of this claim. I think quality persuasive writing requires a depth of human experience and an understanding of the human psyche that […]

The Unbelievable Complexity of the Human Mind

It’s incredible, how the human mind works and all. Even when people are thinking about the same friggin thing, they’re all thinking about it in different ways. To illustrate this, let’s turn to my ole pal, Google. When people are thinking about something as simple as hiring a roofing company, their different brains will spew […]

The Most Costly Thing You Can Do In AdWords

What’s the most expensive money-wasting thing you can do in AdWords? Guess. Seriously, guess. No really, I mean, the most costly thing you can do in AdWords is: GUESS. After working a corporate job for 20 years, Ethan decided it was finally time to pursue his dream. He ditched the desk job and opened a […]

How to Land Your First Client

Getting new clients doesn’t need to be hard. Most people overcomplicate things by thinking they need funnels, auto-responders, blogs, testimonials, case studies, LinkedIn profiles, chat bots, etc. Or they think they need to cold call or spend a bunch of money on ads. Listen, your first few clients aren’t gonna give a hoot about what […]

I like Dean.

Dean is a student in my AdWords For Local Businesses course. I like Dean. When he came to me, he was already running a successful marketing agency. But he’s not the type who gets too comfortable…he’s always trying to cram more knowledge into his head and try new things so he can serve his clients better.Dean […]

Be an outlaw…

Yesterday I shared one simple method for creating a retargeting campaign that gets people begging to buy from you. If you haven’t been following me, you can find it on my Facebook page or my YouTube channel. Click this link and you’ll see how I’ve set up my own retargeting campaign for my AdWords For […]