Tinder vs. AdWords

The popular dating (*cough* hook-up) app, Tinder, asks you to look at pictures of potential mates. Then, based on the photos, and maybe a brief 2-line bio, you make a potentially life-altering decision by swiping left or right. Swipe left, and you’ll never see the person again. Swipe right, and then IF the other person […]

AdWords Ad Length Tool

AdWords text ads allow a two 30-character headlines and one 80-character description lines. You also get to add two 15-character URL path fields (this doesn’t have to be the actual landing page URL, but the domain has to be the same). Use this tool to help you write ads that are the correct length, without […]

Pre-Internet Headlines from John Caples

Believe it or not, headlines have been around in advertising since before pay-per-click ads – even since before the internet was a thing. Yes, there was a time when a headline wasn’t something you clicked on. It’s crazy, I know. In a fantastic book by John Caples titled “How to Make Your Advertising Make Money” […]

Good and Bad AdWords Ads

Bill, a member of my AdWords Marketing Strategy group, was taken aback by my Essential AdWords Crash Course training (specifically, the section about ads)… “On the vid, Kyle is straight talking – with clear do this , don’t do that, rather than the hedging that is so common online. Clearly, he has spent his time […]

4 Ideas For Your AdWords Ads

If you ever get writer’s block when coming up with AdWords ads, or if you just want some more ideas so you can keep testing fresh ads, here are a few ideas that can hep you. Just answer these questions, and work the answers in your ads: 1) What problem are you solving, in a […]

AdWords Competitor Keywords

I searched “ghost bed” on Google recently while I was shopping around for a mattress. During my research, I learned that a lot of mattress companies have some very smart folks behind their marketing. GhostBed, Purple Mattress, Tuft & Needle, Casper, Leesa…all have some great marketing behind their products (probably why they’re dominating the online […]

AdWords Software: Ad Copy Generator

Can a computer write a better AdWords ad than you? Some futurists think we’re entering an age where the best copywriters in the world will be replaced by artificial intelligence. I’m highly skeptical of this claim. I think quality persuasive writing requires a depth of human experience and an understanding of the human psyche that […]

Location, Location, Location

Location, location, location. This may very well be the first piece of business wisdom any of us ever heard. Probably in second grade or something. Back then it meant setting up your lemonade stand on the busiest street your parents would let you stand on. Location mattered then, and it matters now. The most valuable […]