AdWords Software: Ad Copy Generator

Can a computer write a better AdWords ad than you? Some futurists think we’re entering an age where the best copywriters in the world will be replaced by artificial intelligence. I’m highly skeptical of this claim. I think quality persuasive writing requires a depth of human experience and an understanding of the human psyche that […]

Location, Location, Location

Location, location, location. This may very well be the first piece of business wisdom any of us ever heard. Probably in second grade or something. Back then it meant setting up your lemonade stand on the busiest street your parents would let you stand on. Location mattered then, and it matters now. The most valuable […]

AdWords Demographics for Search Ads: Strategies

Ever since Google announced their demographics for search ad targeting yesterday, I can’t stop thinking of awesome ways businesses will be able to utilize this feature. The feature will allow bid adjustments (presumably down to -100%) based on age and gender. Here are some hypothetical examples of how different companies can benefit from this: A […]

AdWords Strategies For eCommerce Websites

Here is my list of the top five things eCommerce advertisers should be aware of when using AdWords. When executed properly, these strategies will produce significant differences in the performance of your AdWords campaigns. Search Partners Network In the campaign settings, you should be aware of a little box that says “Include search partners” (next […]