AdWords Retargeting For Fun & Profit

“Gimme a break, gimme a break, break me off a piece of that _________ bar.” “The best part of waking up is _______ in your cup.” “Every kiss begins with _______.” “There are some things money can’t buy. For everything else there’s __________.” Why do we know how to fill in these blanks? The answer […]

Location, Location, Location

Location, location, location. This may very well be the first piece of business wisdom any of us ever heard. Probably in second grade or something. Back then it meant setting up your lemonade stand on the busiest street your parents would let you stand on. Location mattered then, and it matters now. The most valuable […]

Google AdWords 2017 Keynote Recap

Key Takeaways For AdWords Advertisers In-Market Audiences Will Be Available In Search Campaigns Recently, Google introduced demographic (age & gender) targeting to search campaigns, and this has been a very useful feature to many advertisers. At the keynote, Google announced they will be introducing in-market targeting to search campaigns. In-market audiences are defined by Google […]

“Essential AdWords” Now Available on Amazon

Hi, I’m Kyle Sulerud, the founder of AdLeg. My first experience with AdWords, years ago, was advertising my own small business. After months of running the same ad with minimal results, I decided to beef up my campaign and see how much business AdWords could really produce. I increased my budget and added all the […]

Google Search Partners & How They Affect Your AdWords Campaigns

There’s a little checkbox in your AdWords campaign settings that has the potential to make or break your campaigns. Right next to where you select the Google Search Network for your network selection, there is an option for “Include search partners” that is selected by default. Take a second to think about this option and […]

The Myth of Long-Tail Keywords in AdWords

Because of how broad match keywords work within AdWords, inexpensive long-tail keywords don’t really exist. You could have a keyword like “customizable hosted voip chicago il” but there are a couple reasons why this wouldn’t do you much good. 1. Many advertisers are still going to be bidding on “hosted voip” which will trigger ads […]

AdWords Demographics for Search Ads: Strategies

Ever since Google announced their demographics for search ad targeting yesterday, I can’t stop thinking of awesome ways businesses will be able to utilize this feature. The feature will allow bid adjustments (presumably down to -100%) based on age and gender. Here are some hypothetical examples of how different companies can benefit from this: A […]