AdWords Special Characters Allowed in Ads

Special characters can be used throughout your ads, including the headline and ad extensions. Here is a list of special characters that I’ve seen and used in ads:

®
$
#
%
@
( )
=
+
/
&
Ɛ

©
?
!
¡



*
:
“ ”
»
«

When using special characters, make sure they are being used in the correct context. Simply throwing a bunch of nonsense characters in an ad will get it disapproved. But if you can effectively incorporate some of the above characters in your ads, it will help your ads stand out and get noticed.

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