The AdWords Search Query Report – also called the Search Terms Report – is used to see the actual search queries that triggered your ads. This post will explain how to view this data.
Start from your Campaigns tab. The top of your AdWords dashboard should look like this:
From here, you can follow one of three options, depending on what information you want to view:
- Click the Keywords tab. This will show you a consolidated list of all the keywords across all your campaigns.
- Click on a specific campaign name, then click the Keywords tab. This will show you a list of all the keywords in that campaign.
- Click on a specific campaign name, then click on a specific ad group name, then click on the Keywords tab. This will show you only the keywords in that specific ad group.
To see the Search Terms Report for this set of keywords, click the Details dropdown button.
Under “SEARCH TERMS” select “All” and you will be taken to the report. In the first column of the report you will see the actual keywords and phrases used to find your ads – misspellings and all.
Alternately, under “SEARCH TERMS” you can choose “Selected”. You will first need to check the boxes next to one or more keywords. The Search Terms Report will then show you only the search query data for those specific keywords.
Here are some important things to note about the Search Query Report:
- The report does not show data from within the last 24 hours. You need to wait.
- The report mostly only shows queries that received clicks. If a search query receives a lot of impressions but no clicks, it will not usually show up on the report.
- Data from within the last 24 hours, or from search terms that did not receive any clicks, will show up in the “Other search terms” row at the very bottom of the report.
Future posts will discuss how to make the best use of this data, so stay tuned!